$790,000 Later

After months of work and a cost of approximately $790,000, the London 2012 Olympic Committee has put forth this piece of crap as it's official logo:



What a great use for taxpayer money. According to London 2012 organizing committee chairman Seb Coe:

"It won't be to be eveybody's (sic) taste immediately but it's a brand that we genuinely believe can be a hard working brand which builds on pretty much everything we said in Singapore about reaching out and engaging young people, which is where our challenge is over the next five years.

"If we don't that, then frankly the whole project is unsustainable."